Loyalty Reward Points

The eShop Customer Loyalty Points Module rewards customers with loyalty points for each purchase that can then be used as a cash value to discount future purchases. All customers are initially enrolled in the scheme when creating a web account to give them an incentive to purchase on the website.

Website Administration Page

The eShop Customer Loyalty Points Module includes an administration area to manage earning and spending rules. The feature also enables a ‘Points Badge’, which displays reward information on each product.

The administration page allows you to view and amend current points for all customers, along with a log showing how the points have been gained and spent for the individual customer. Also enabling flexibility over how Loyalty Points are rewarded and spent.

It consists of three options Global, Product Specific and Customer Specific, which can be set as follows:

• Specify the number of points gained per spend value (i.e. £1 = 1 point)
• Specify the number of points gained per specific product purchase and time period
• Points multiplier – special, double or triple points multiplier for seasonal discounts
• Specify the number of points required per discount value (i.e. 100 points = £1 discount).

(Options can apply to over-ride these on a customer by customer basis at your discretion).

Website Reward Points Page

This page allows the customer to view a log of the points they have gained and spent. This will show the points added on an order by order basis, and also what points have been redeemed against orders and individual products.

Redemption Options

There is an option on the basket page of the website to allow customers to redeem their points in return for either:

• A ‘discount cash value’ off any order value. The exact discount amount will be controlled via the administration area. The customer will be able to choose the number of points they wish to redeem up to their total points balance.

Or as an alternative method

• Select an item from a specified product range with points. Selectable items can be configured via prof.ITplus by storing a point’s value against the product.

Scheduled Email Reports

An email report is sent out if a redemption is made against an account, and also a monthly email report to all registered and enrolled customers.

(This email layout/design is customisable via prof.ITplus)

Points Expiration

If required, the configuration of points via the ‘Global’, ‘Product Specific’ and ‘Customer Specific’ settings can have an expiry time period applied. Customers of the website will be emailed a report showing them a statement of their points balance and advise them of any points that are going to expire.

Additional extra functionality:

Extending to Offline Orders is not a standard part of the Loyalty Points Integration and will therefore entail additional costs.

Extending Loyalty Points to Offline Orders

The Loyalty Points module can be integrated with orders raised via prof.ITplus to allow spending of points on the website.

Any invoices raised via prof.ITplus have their points value calculated and sent out to the website, as an incentive for the customer to use the website in the future.